Global Connect @ IFA 2025
On September 5, 2025, InterCulture will join hands with iMpact, CommunicateMore, PartnerBoost, in cooperation with IFA Berlin to host an exciting and unique Brands·Media Night event Global Connect @ IFA 2025 on the opening day of the IFA Berlin Consumer Electronics Expo.
Global Connect @ IFA 2025
• Date: 2025.09.05, 18:00 - 22:00
• Venue: IFA Marshall Haus, VIP Lounge
In this event, we will collaborate with 50+ top global media outlets from over a dozen countries in Europe and America, including technology, lifestyle, finance media, Tech Product Review, YouTubers, podcasters, and KOLs. Together, we will create a bridge for Chinese companies exhibiting at IFA to connect with global media. The event will cover cutting-edge technologies such as consumer electronics, smart home, AI, new energy, design, and lifestyle, providing a high-energy platform for direct dialogue with global media. This is an ideal event for Chinese tech companies and new product launch teams with technological highlights, ready for brand exposure in Europe and the US. It will be a night where global perspectives and innovation come together, and we warmly invite Chinese brands to join us!
Mr. Leif Lindner, Managing Director of IFA Berlin, will attend the opening ceremony of Global Connect @ IFA 2025 and present awards.
In addition to the brand exhibition area, casual networking area, media interview zone, and forum/pitch area, we will also feature an artist photography exhibition. We hope that the atmosphere of blending brands, art, and technology will inspire more cross-disciplinary collaboration about creativity, technology, and culture, while providing new perspectives and platform for contemporary art.
As one of the highlights of the event, our guests will have the chance to enjoy the IFA Summer Garden’s grand live concert. Renowned German musicians Max Herre and Joy Denalane will deliver a passionate performance for the audience.
IFA Berlin: A Glorious History and Global Influence
As one of the world’s most influential consumer electronics and home appliance trade shows, IFA Berlin has a history of over 100 years. Each September, innovating brands, tech experts, and media elites from all over the world gather here to share and discuss the latest technological achievements and emerging trends, including the VVIPs.
Whether you wish to collaborate with top global tech companies or seek wider media exposure opportunities, Global Connect @ IFA 2025 will provide you with a perfect platform to showcase your strength and expand your network. We sincerely invite brands, companies, media, and tech writers to register and join us.
Join us at IFA to experience this gathering of brands, media, tech, art and music, connect resources, spark creativity, and discover the infinite possibilities of the future.